PERSPECTIVE

Ideas on strategy, leadership, markets, organisations, culture and the things I am paying attention to.

City skyline

Strategy

SBCC Summit Panamá: Who Is the Measurement For?

We measure the wrong things because we measure for the wrong people.

City skyline

Leadership

Designing Impact in a Fragmented Africa: What Cross-Sector Partnerships Can Teach Us About the Future of Digital Transformation

Africa’s development challenges aren’t siloed. They cross health, education, culture, technology, and economics. NGOs struggle with visibility and governance.

City skyline

Strategy

Emotional Currency as Strategy: Scaling in Nigeria Beyond Capital

Strategic storytelling is not branding. It is a Scale System for African Markets.

Mary Edoro Osas Ighodaro NBA All Star Weekend San Franscisco

Strategy

Is Your Multi-Country Strategy Actually Built for the Markets It's Entering?

Six countries. Multiple partners. One team. Outcomes delivered on time.

City skyline

Strategy

Closing The Gap Where Good Ideas Go To Die

Here are five things I would tell anyone stepping into an enterprise strategy role for the first time

City skyline

Articles

Can Digital Media Save Africa?

Are we doing enough to leverage digital platforms to create a more just and equitable society?

City from above

Leadership

Leadership is a system, not a title.

The habits that make a senior role valuable beyond the org chart.

Hillside city

Markets

Africa’s consumer opportunity is an execution story.

The market is present. The question is whether organisations can meet it.

City landscape

Partnerships

Why partnership strategy needs an operating model.

Shared intent is only the beginning of a partnership that lasts.

Editorial details

Organisations

The organisational work behind sustainable growth.

Growth holds only when the systems beneath it can carry the load.

Market street

Strategy

What senior leaders misunderstand about strategy.

The hard part is not the plan. It is the organisational permission to act.

City skyline and trees

Field Notes

What Kigali made me notice.

A Field Note on pace, public life and the things a city chooses to value.

Town square

Field Notes

On arriving somewhere slowly.

A Field Note on the luxury of attention and the discipline of noticing.

Mary Edoro

Strategy · Leadership · Growth

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